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We're a network of Vermont Chefs, Farmers, Food Artisans, and Diners.


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Tara Pereira - Executive Director

Before becoming Executive Director, Tara worked in communications for over 25 years. Most recently, she worked with Vermont nonprofits and small businesses to develop and implement their marketing and communication strategy plans. Tara began her career in the San Francisco Bay Area producing television focused on the culinary industry. After moving to Vermont, Tara joined WCAX-TV in the creative services department where she worked with small businesses around the state. She later started her own company offering online video and marketing to local businesses and state agencies. Tara received a BS in Mass Communication from Emerson College, and earned a Professional Certificate in Digital Marketing from Champlain College. She has also worked in restaurants, run a dessert catering business, a wholesale cookie company, and a food blog & online shop devoted to Vermont products.

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Zea Luce - Membership & Project Manager

Zea manages membership and many of our programs, projects, and events. Her career has focused around environmental education and outreach, first in the zero waste field, then transitioning to sustainable food systems. She has led a Buy Fresh Buy Local campaign, managed a farm-to-school and Harvest of the Month program, managed an educational & CSA farm, coordinated community gardens, and more. She has a degree in Environmental Studies from Oberlin College and completed the Agroecology and Sustainable Food Systems program on the UC Santa Cruz campus. Zea currently serves on the board of her local food cooperative and lives in an eco-village where she maintains a large garden and grows shiitakes.

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Amelia Norris - Program & Outreach Coordinator

Amelia has her hand in most of our programs, projects, and events. She holds a degree in Environmental Studies from UVM, with a concentration in sustainable rural development. Her career path began in regional planning. Since then she has worked providing administrative support to a Vermont-owned retail and wholesale bakery and a local landscaping company, and as support staff for a statewide non-profit dedicated to the conservation, maintenance, improvement, and use of natural resources. More recently, Amelia worked in the restaurant industry and planned a well-loved food and farm bicycle tour in the Champlain Valley. She also comes from a family of farmers right here in Vermont.

Thank you to Flavor Plate for donating their time and effort to the design and co-development of our website.