Vermont Wine Marketing Project:
In 2017 and 2018, VFN will be increasing sales of Vermont wines in Vermont restaurants using funding from a Specialty Crop Block Grant. This project has multiple components over its two years: baseline research into the current perceived barriers and opportunities, webinars and written materials that begin to address information gaps, a training in how to organize successful peer-to-peer sensory evaluation systems, trade tastings with Vermont wine buyers and distributors, and restaurant staff field trips to local vineyards in the summer of 2018.
An initial report on perceived barriers to selling more Vermont wine in Vermont restaurants is complete. It reflects interviews with 21 people in different points of the wine industry, a survey to winemakers, and review of existing research on the topic of Northern Climate wine sales to restaurants. The research was designed to inform the menu of professional development opportunities offered during this grant, not reach definitive answers (as you will see in the report, consensus is. . . elusive). Conversations are ongoing and this information will be updated over the course of the grant.
Vermont Winemakers Workshop
- VT Grape & Wine Council Members and Vermont Fresh Network Members:
- $15 for the first person from your winery
- $5 for each additional staff
- Non-Members: $20
- Webinar on Working with the Media & Telling Your Winery's Unique Story - Mid December
- Vermont Fresh Network Annual Meeting (with relevant workshops) - January 22nd, King Arthur Flour
- Vermont Fresh Network statewide Vermont Wine Dinner Series - Last week of March
Webinar: Wine Distribution and Vermont Restaurants
An introduction to wine distribution and restaurant sales in Vermont, discussing:
*How to work in complement with your distributor to maximize sales *Opportunities for Q&A.
- VT Statute on Wine / Beer Franchise Agreements
- Regulations for Wholesale Dealer & Certificate of Approval Holder and Vermont Manufacturers
This project and its publications are supported by the U.S. Department of Agriculture's (USDA) Agricultural Marketing Service through grant #02200-SCBGP-12-5. The contents are solely the responsibility of the authors and do not represent the official views of the USDA.