Telling Your Winery's Story

 

Part of the value of a Vermont wine is a personal connection and sense of the larger story behind each bottle. That's true for wine buyers at restaurants as much as individuals at the store or visitors who might travel to your vineyard. This webinar looks at ways to tell stories that bring value to your wine. It includes:

• An brief overview of tools available for communicating your winery's unique story through both online and traditional media
• More detailed discussion of earned media and working with food / travel / wine writers

Although this presentation was originally designed for Vermont winemakers, the information applies to many small and specialty food businesses in Vermont.

• Overall notes, in PDF handout form (this is a heavily revised version of FM's presentation that brings in the first half of the webinar so they can be in one place)
• FM's original presentation is here.